There Might Be a Hidden Deal Waiting at Your Jaguar Dealer


It’s the miserable month of November and Jaguar, like other automakers, wants those pesky unsold 2017 models off its dealer lots. Specifically, it wants a sporty model whose sales cooled off over the summer to vamoose. Be gone.

To make it happen, Jaguar has sent bundles of cash, possibly via Royal Mail, to its U.S. dealer network. Should your dealer prove to be of the generous type, there could be $30,000 in savings to be had.

Discovered by CarsDirect, Jaguar’s pile of crisp pound notes takes the form of a dealer cash incentive applied only to the slinky F-Type. And who isn’t in the market for one of those?

Answer: Not as many people as Jaguar would like, and that’s the problem. October F-Type sales dropped 30 percent in the U.S., year-over-year. Over the first 10 months of 2017, Jag’s curvaceous two-seater found 2 percent fewer buyers.

For this incentive, the unadvertised cash on the hood stacks up as buyers climb the trim ladder. Entry-level models are eligible for $10,000 of that dealer dough, potentially reducing the $60,895 window sticker (including delivery) to something more palatable. CarsDirect claims this could be a pipe dream, as base F-Types are thin on the ground.

Moving up to the F-Type R, which sports a $100,895 net price to go with its 550 horsepower and 502 lb-ft of torque, buyers could receive $20,000 off. The biggest savings are reserved for the top-flight, 575-hp F-Type SVR. With that model, buyers could find prices cut down to the low-$90k range.

This is assuming, of course, that the dealer applied all of its manufacturer-supplied cash to the lowering of MSRPs. If so, you could be in luck. Or, thinking ahead, you could just save your cash for when Jaguar eventually brings back the XK.

[Image: Jaguar Land Rover]



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